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October 18, 2023

Is Your IP Fueling Growth - or Friction ?

Photo by Sandeep Singh on Unsplash:
Photo by Sandeep Singh on Unsplash:

Intellectual property (IP) has always been essential for businesses wanting to gain a competitive edge - and for universities who support innovation through tech transfer. Just as energy propels machinery, IP can act as the crucial fuel that powers your organization’s growth. Yet, for every action, there’s an equal and opposite reaction. Sometimes, the pursuit and maintenance of IP can become a frictional force, slowing progress instead of accelerating it. So, how do you know when your IP is a fuel and when it's a hindrance?

IP as Energy: Powering Growth

1. New Ideas, New Opportunities: At its core, IP embodies new ideas. Every patent, trademark, or copyrighted content represents the fruits of human ingenuity. These new ideas can pave the way for pioneering products, open up untapped markets, or in many cases, both. Such inventions can even be the genesis of an entire industry.

2. Leapfrog the Competition: IP provides you a unique advantage, enabling you to establish a distinct market presence. The iPhone, patented by Apple, not only revolutionized the smartphone market but also allowed Apple to establish a dominant foothold in the industry.

3. Enhanced Product Attractiveness: IP can elevate your innovation’s value proposition. A patented technology or an exclusive design can make products more appealing to businesses and consumer customers alike, often creating a perception of superior quality, innovation, or trustworthiness.

IP as Friction: The Hidden Costs

1. Developmental Challenges: Innovation is rarely a straightforward journey. Bringing your idea to life and ensuring commercial takes time, effort, capital - and the right partner. Many ideas, though brilliant, never reach the commercial market because of these challenges.

2. Protection is a Priority: Once developed, your IP becomes an asset – an asset that is vulnerable to theft, imitation, or infringement. Protecting your asset through patents, copyrights, or trade secrets is not only essential but also often expensive and time-consuming.

3. Effective Utilization: Owning your IP doesn't automatically guarantee success. It must be effectively integrated into business strategies and operations. You may amass extensive IP portfolios only to discover you can’t leverage them fully or that they don't align with your long-term vision.

Navigating the IP Landscape: Fuel or Friction?

The key is to understand that while IP can provide unparalleled advantages, it is not a one-size-fits-all solution. Here's how you can navigate the IP landscape:

  • Due Diligence: Before investing in IP development, conduct thorough market research. Understand not just the potential benefits but also the challenges and costs associated with it.  
  • Strategic Integration: Align IP pursuits with your broader vision and strategy. This alignment ensures that IP acts as a catalyst rather than an obstacle.
  • Regular Evaluation: Businesses evolve, and so do markets. Periodically assess your IP portfolio to determine its relevance and value. Shed IP assets that no longer align with the business trajectory, and invest in those that do.

Takeaway: IP's role in your success is dual-natured. It can be the very energy that propels you to new heights or the friction that impedes your progress. By strategically navigating the IP landscape, you can be certain to harness its full potential, transforming challenges into opportunities and propelling your organization to greater successes.

Are you happy with how your IP has fueled your growth? Or are you worried that it's dragging growth down? Comment below, or set up a call with me to put your IP on the path to success.